Health Check

• Perform a site search ("site:")

• Perform brand searches (product/service name)

• Review the total pages indexed

• Duplicate content review (www vs. non-www, etc)

Content Review

• Quality

• Length

• Human or goal-focused

• Ease of read/use

Content Review

• Search-friendly URLs

• Complete and relevant Title Tags

• Unique, relevant Meta Descriptions

• Number of links on the page

Usability Review

• Site load time

• Home page layout

• Landing interior page --> Keyword focus

• Quality/frequency of CTA

Server Redirect/Response Codes

• 301

• 302

• 307

• 404

• 410

• 500

• 503

Server Redirect/Response Codes

• Review of internal link structure (including anchor text)

• Image names

• Image size

• Semantic HTML review