Health Check

  • Perform a site search ("site:www.yourdomain.com")

  • Perform brand searches (product/service name)

  • Review the total pages indexed

  • Duplicate content review (www vs. non-www, etc)

Content Review

  • Quality

  • Length

  • Human or goal-focused

  • Ease of read/use

Content Review

  • Search-friendly URLs

  • Complete and relevant Title Tags

  • Unique, relevant Meta Descriptions

  • Number of links on the page

Usability Review

  • Site load time

  • Home page layout

  • Landing interior page --> Keyword focus

  • Quality/frequency of CTA

Server Redirect/Response Codes

  • 301

  • 302

  • 307

  • 404

  • 410

  • 500

  • 503

Server Redirect/Response Codes

  • Review of internal link structure (including anchor text)

  • Image names

  • Image size

  • Semantic HTML review