Creating the keyword list
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Enter website and competitors' site/pages to Google Keyword tool
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Service
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Product
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Details
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Features
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Benefits
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Pull keywords currently driving traffic from analytics
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Survey customers (past/present)
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Listen on social channels via Social Mention or Topsy
Grade Keywords
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Relevance
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Volume
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Difficulty (organic, paid)
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Value per conversion
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Estimate cost of traffic
Research Tools
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Ubersuggest
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Soolve