Creating the keyword list

  • Enter website and competitors' site/pages to Google Keyword tool

    • Service

    • Product

    • Details

    • Features

    • Benefits

  • Pull keywords currently driving traffic from analytics

  • Survey customers (past/present)

  • Listen on social channels via Social Mention or Topsy

Grade Keywords

  • Relevance

  • Volume

  • Difficulty (organic, paid)

  • Value per conversion

  • Estimate cost of traffic

Research Tools

  • Ubersuggest

  • Soolve