Creating the keyword list

• Enter website and competitors' site/pages to Google Keyword tool

  • Service

  • Product

  • Details

  • Features

  • Benefits

• Pull keywords currently driving traffic from analytics

• Survey customers (past/present)

• Listen on social channels via Social Mention or Topsy

Grade Keywords

• Relevance

• Volume

• Difficulty (organic, paid)

• Value per conversion

• Estimate cost of traffic

Research Tools

• Ubersuggest

• Soolve