Competitive Site List

  • Industry competitors (primary market) --> List 3-5 leaders of the industry and direct competitors

  • Niche competitors (secondary market) --> List 2-3 competitors that specialize in specific areas of your industry

  • Industry blogs, publications, associations --> List 25-50 influential industry sites

Content Analysis

  • Top pages

  • Quality

  • Frequency

  • Uniqueness

  • Link building potential

  • Types of content

  • Call to action

  • User-generated content

Social Media

  • Active channels

  • Level of engagement

  • Frequency

  • Relationship with influencers

  • Personal brands within the brand

Traffic Analysis

  • Alexa.com

  • Compete.com

  • Hitwise.com

  • Quantcast.com

  • Semrush.com

Link Analysis

  • Total number of inbound links

  • Total number of linking domains

  • Link building content

  • Quality of links

  • Source of link generation

  • Ease of replication

  • Distribution channels

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